A Content Merchant's Case Study:
Top Living Kitchens
CLIENT:
Top Living Kitchens
PROJECT:
Website (and Paid Media)
WEBSITE:
topliving.co.za
Scope Of Work
Complete redesign and rebuild of the Top Living website to reflect the company’s evolution from “Top Living Kitchens” to a more holistic, lifestyle-oriented interior design brand.
Impressions
Clicks
Sales
ROAS
A Recipe for Digital Success: Top Living's New Online Home
When Top Living Kitchens evolved into the more comprehensive, lifestyle-oriented interior design brand, Top Living, their digital presence needed to catch up. They were looking for a new website that would not only reflect their refined brand identity but also serve as a powerful engine for growth. The goal was simple: build a beautiful, user-friendly site that would drive sales and expand their reach.
Objectives
• Modernise the website’s look and feel
• Improve user experience and visual navigation
• Update brand elements to reflect new identity
• Highlight Top Living’s project portfolio and services
• Create a scalable platform for future marketing campaigns
Team
• Designer: 1
• Project Manager & Copywriter: 1
• Web Developer: 1
Key Updates Made
• Refined homepage layout for high-end visual appeal
• Built a modular structure that allows for easy updates
• Added a Developments section showcasing current and future projects
• Implemented SEO-friendly copy across all pages
• Designed mobile-responsive views to optimise user journey across devices
• Integrated updated logos and visuals in line with the new brand bible
Tools Used
• WordPress CMS
• Adobe Creative Suite for design approvals
• Custom CSS and HTML development (TBC)
Our Approach: Cultivating Growth
We knew a beautiful website alone wouldn’t be enough. To achieve Top Living’s ambitious goals, we needed a strategy that would turn clicks into sales. Our web development team began by meticulously crafting a new online home for Top Living. This was a complete rebuild from the ground up, not just a redesign. We focused on creating a modular structure that was visually stunning and highly functional. We refined the homepage layout for a high-end feel and integrated updated logos and visuals to align with the new brand bible. This gave the site a modern, clean aesthetic that perfectly showcased Top Living’s elevated design ethos. Every detail was considered, from the mobile-responsive views to the SEO-friendly copy, ensuring a seamless and intuitive user journey across all devices.
The combination of an awesome website and our strategic paid media campaigns created a powerful flywheel of growth. We saw a significant increase in impressions and clicks, but more importantly, a substantial rise in conversions and sales. The new website not only provided a beautiful platform but also a scalable foundation for future marketing initiatives.
Outcome
The updated website now offers a seamless browsing experience with a clean, modern aesthetic that reflects Top Living’s elevated design ethos. It’s strategically structured to support paid media campaigns and serve as a compelling digital presence for both B2B and B2C audiences.
What About Your Brand?
Do you want to achieve impressive results like Top Living? Contact Content Merchants today to start building your own powerful e-commerce solution and drive sales through strategic web development and digital marketing.